Content Writing Examples for Coaches: How to Speak to People Who Have the Money
In this article, you will learn the difference between rockstar clients and ideal clients, along with content writing examples that attract people with money.
If you're a coach, healer, or influencer who wants more "easy sales", then you're in the perfect place.
➡️You have everything in place, you know who you help, you have your niche and offer figured out, you have signed clients for your offers and you love what you do.
But every day you wake up and think "What should I be posting today to sign more clients?"
➡️ You show up every day, whip up some killer reels, perfect your content, and weave captivating stories. You post, hoping for those hot AF dream clients to show up, ask for the link, and pay up.
But it still doesn't bring in new leads, followers, or sales. The DMs you get are often from people who are not serious, or not the right fit, and tell you it's too expensive...
➡️You know it's not the price that's the issue, so you think you constantly need to bring in new people, so your sales continue growing.
➡️ Your creativity feels off. You think other people's content is better than yours, so instead of creating content from your experiences and showing how your process gets results, you're falling into comparisonitis and end up sounding like everyone else.
➡️You want more fu*king consistency in your income and new clients to find you and pay you within a few days.
➡️You want to look in the mirror and realize you've just made in one week what you used to make in a month, WITHOUT posting more content.
✨✏️FREE CONTENT WORKBOOK
Get the complete breakdown with content writing examples of how to attract rockstar clients who already have the money! Learn the strategies to stand out, connect deeply, and boost your sales like a fu*king pro. Click here to sign up for the free workbook.
This post might include affiliate links to products I truly recommend (and am obsessed with). This means that at no extra cost to you, I may earn a small percentage, which I will use to feed my hungry 24/7 adorable dog Piggy.
TARGET ROCKSTAR CLIENTS (NOT IDEAL CLIENTS)
First, it's crucial to understand WHO your content is speaking to and HOW it lands. Knowing your target audience is the key to creating impactful and engaging content.
Everyone's on about "finding your ideal clients," and you've probably answered all those long, boring questions about their age, location, and income. But they haven't helped you hit those big K months yet, right? 🙄
When I shifted my focus and began writing content solely for my ROCKSTAR clients, everything changed in my business. Suddenly, I no longer felt like I was chasing people or convincing them to buy from me.
Empowered women started flocking to my world FAST as if me and my brand were a fu*king Woodstock experience they wanted to be a part of! Since then, I've felt like a walking Jim Morrison setting the world on fire with other badass leaders.
Ideal clients and rockstar clients may sound similar, but they're poles apart! Here's a breakdown of the differences:
IDEAL CLIENTS 🤩💖👍
- Raving fans who love you
- have a problem that you solve
- know they need your help
- have big dreams, goals, and desires to go after them
- love your products
- wants what you offer
- engages with your free content, shares, saves, watches, and supports all that you do.
ROCKSTAR CLIENTS 😎🎸🤘
- does all of the above...
...BUT instead of sitting back and watching from the sidelines, they MOVE and INVEST!
Rockstar clients are not just cheerleader groupies; they're go-getters. Content writing examples to attract them are more about "desire" and less about "struggle".
They see your success and think, "Wow, I want that too!" so they take charge, lean in, invest, and start their own "band" (aka hire you for help starting their business, losing weight, attracting their twin, etc).
Rockstar clients are all about taking ACTION, investing money in themselves, implanting what they learn, achieving results, conquering goals, and turning their dreams into reality.
These are SMART buyers. Meaning, they don't need to be taught WHY coaching is valuable. They already know. They are already looking to buy.
They already have the money. They are just looking for an offer that feels like a HELL YES to purchase.